White Ribbon Alliance // Branding, Design, Identity
Healthy women. Healthy world.
Constructed a brand story, tagline, and identity that captures the global reach, grassroots nature, and passionate gravitas of their work.
We began working with the White Ribbon Alliance (WRA) to expand their focus from preventing maternal death to promoting global women’s maternal health rights. The challenge was how to communicate their broad domain of service and long-term vision in a way that was contemporary and accessible yet still communicated the full impact of their work.
The tagline we developed—Healthy Women, Healthy World—reflects this broad vision and centers the brand identity system. Their visual identity features a vibrant color palette and empowering photography flexible enough to adapt to the local communities.
As The White Ribbon Alliance grew in their outreach, they formed a partnering campaign called What Women Want, meant to demand quality healthcare for women and girls around the world. We created a logo that was able to adjust to any region in the world with language changes, as well as fit on a variety of different platforms, both digital and print. It was also essential that the logo work in tandem with any other mark that it was paired with when a partnership was present.
We are proud to have worked closely on so many projects with WRA Global that have helped improve and save the lives of women everywhere.