EXCEPTIONAL CONSUMERS MATTER

BETTER IDEAS START WITH BETTER CONSUMERS.

 
alice-moore-192521_edit.jpg

work & clients

ROLL OVER OR TAP FOR DETAILS

Church & Dwight

Church & Dwight

From pet care to pregnancy tests, we have worked on over 100 new product, packaging, naming and positioning projects. Over 35% of those projects have achieved marketplace success.

Nestle

Nestlé

Our tally with Nestlé includes over 100 projects for 14 differnt brands across a range of 8 different global business units, including Confections, Beverage, Frozen, Baking, Emerging Markets and Coffee.

Wendy's

Wendy's

Redhead Roasters

When Wendy's made a move to take on the morning, they needed a signature coffee that could compete against McCafé, Starbucks and Dunkin' Donuts. The name Redhead Roasters—and imagery that went with it—came directly from one of our Mastermind sessions.

 
BN_NewLogos_DL_H_white.png
 
 

The BN Design Lab harnesses the power of exceptional consumers in a way that brings insightful, innovative, strategic packaging solutions to every project. Our unique process features a co-creation session with exceptional consumers to provide meaningful insights and design inspiration. This crucial step sets a consumer-centric foundation and clear strategy for the work ahead.

 
BNDL_papertexture_small.jpg