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Created a winning new product for Dole that leveraged their healthy halo and helped them grow their brand from ordinary frozen fruit to everyday healthy snacking.
Consumer Mastermind groups in China, Korea and Japan gave us the insights we needed to brainstorm meaningful new claims for Kiehl's Clearly Corrective in the Asian market. All of the claims were then tested and all of them out-performed what the brand was currently using.
Brand Now created the idea and branding for Shower Power, an in-shower depilatory that exceeded business goals by 7x during the first year and has since evolved into the brand's most successful line extension.
From pet care to pregnancy tests, we have worked on over 100 new product, packaging, naming and positioning projects. Over 35% of those projects have achieved marketplace success.
When Wendy's made a move to take on the morning, they needed a signature coffee that could compete against McCafé, Starbucks and Dunkin' Donuts. The name Redhead Roasters—and imagery that went with it—came directly from one of our Mastermind sessions.
By transforming the traditional corndog using delicious breakfast staples, we helped Foster Farms bring mess-free satisfaction to American mornings everywhere.
Scotts created a fertilizing system that was so revolutionary for the category, it needed a brand name and positioning that instantly telegraphed its breakthrough ease and convenience. The Scotts Snap brand solution does just that and evokes the sound of cartridges snapping in place.
We took the challenger brand to the top of the category by creating a compelling new product that gave men three times the odor-fighting power of ordinary deodorants.
Our tally with Nestlé includes over 100 projects for 14 different brands across a range of 8 different global business units, including Confections, Beverage, Frozen, Baking, Emerging Markets and Coffee.
Breaking the speed barrier, we brainstormed, crafted and submitted 27 new product concepts into testing in just one day. 26 of the 27 scored in the top two boxes—with none in the bottom.
Coffee-mate wanted more than just a new flavor—they wanted an offering that would help overcome negative consumer perceptions that their products were too artificial. Natural Bliss was the perfect solution and, according to 6 months of post-launch data, was the most successful launch in the non-dairy creamer category.