MORE TIME ≠ BETTER
Oscar Wilde put it best when he said, “Time is a waste of money.” Having lots of time is important when you’re contemplating the origins of the universe, but it can be a detriment when creating your next breakthrough idea. We believe working efficiently is the key to working effectively, and repeatedly see how strict timelines produce better, smarter results.
PROJECTS NEED PERSONALIZATION
Having a team of employees that fill needs as they come up means that a person’s strongest skills are only being applied to a portion of the work they are assigned to do. We keep mediocrity down and talent high by assembling teams of experts—not employees—who possess the kind of knowledge, experience and passion that brings real value to every project we work on.
FORGET FOCUS GROUPS
Consumers are invaluable as buyers, but most don’t possess the foresight to express deep-seated needs or envision breakthrough solutions. Our global pool of exceptional Consumer Masterminds possess the power to articulate insights and craft solutions at the highest level. By engaging them at several points in a project, brands gain future-forward ideas and thoughtful feedback that far exceed what ordinary consumers can deliver.
BREAK RULES PURPOSEFULLY
Disruption for disruption’s sake is equally as unproductive as playing it safe. Making real change within a big company structure requires understanding which practices are working, which need to be more adaptive, and which to replace completely.
Custom Trend Curation
Disruption SWOT Analysis
White Space Innovation
New Business/Product Development
LYNN ALTMAN // Chief Disruption Officer
For over 20 years, Lynn has been the behind-the-scenes disruptor for big companies, with over 400 new product and branding projects completed for more than half of the Top 100 Global Brands, including Coca-Cola, Microsoft, Procter & Gamble, Gillette, McDonald’s, American Express and UBS. She has also done extensive work in the financial, CPG, beauty and pharmaceutical industries with companies such as Capital One, Bank of America, Dial, Nestlé, L’Oréal, and Wyeth. Lynn is also the author of Brand It Yourself: The Fast, Focused Way to Marketplace Magic, has been interviewed on nationally syndicated radio shows and has appeared on CNBC’s On The Money and ABC’s News Now.