At Brand Now, we are constantly working to push the boundaries of efficiency and innovation. We are disciplined strategists, curious trend-watchers, prolific designers and, above all, insatiable problem solvers who believe that there’s a better, faster, smarter way to deliver the best ideas possible.
MORE TIME ≠ BETTER
Oscar Wilde put it best when he said, “Time is a waste of money.” Having lots of time is important when you’re contemplating the origins of the universe, but it can be a detriment when innovating your next breakthrough idea. We believe working efficiently is the key to working effectively, and repeatedly see how strict timelines produce better, smarter results.
NEW IDEAS DON’T COME FROM THE SAME OLD CONSUMERS.
Consumers are the stakeholders of brands—however, most consumers do not possess the insight or foresight to express deep-seated needs or envision breakthrough solutions. Our global pool of exceptional Consumer Masterminds has the power to articulate insights and craft solutions at the highest level. By engaging them early in our process, brands gain fresh ideas and valuable knowledge before prototyping and testing.
INSPIRATION NEEDS DIRECTION.
In a world of big data and blue-sky ideation, potential solutions can be lost if a team isn’t looking for them in the right places. In order to cut through the noise, a strong leader with experience and instinct is needed to guide the creative and data-driven conversations. Our extensive expertise across consumer segments, categories and industries results in a focused, productive point of view that leads to smarter ideation, design and innovation.
GOOD GOES AROUND.
In order to have good, people must do good. Brand Now is invested in making lives better in our offices and in the world by promoting a healthy work/life balance and supporting businesses that fight for great causes. Working for social and environmental good is part of our core mission—if you are a non-profit interested in our services please contact us.
Brand Now features two unique entities: Brand Now is the flagship for strategy, innovation and concept development, and our new Design Lab division that creates visual identities, packages, and designs.
Consumer Insight Development
New Product Development
White Space Innovation
LYNN ALTMAN // President & Founder
Lynn knows a thing or two about what it takes to make a great new product, with over 400 new product and branding projects completed for more than half of the Top 100 Global Brands, including Coca-Cola, Microsoft, Procter & Gamble, Gillette, McDonald’s, American Express and UBS. She has also done extensive work in the financial, CPG, beauty and pharmaceutical industries with companies such as Capital One, Bank of America, Dial, Nestlé, L’Oréal, and Wyeth. Lynn is also the author of Brand It Yourself: The Fast, Focused Way to Marketplace Magic, has been interviewed on nationally syndicated radio shows and has appeared on CNBC’s On The Money and ABC’s News Now.