LYNN ALTMAN, FOUNDER. Lynn has worked on over 400 new product and branding initiatives for more than half of the Top 100 Global Brands. She is the author of Brand It Yourself: The Fast, Focused Way to Marketplace Magic and has been a featured branding expert in magazines, on nationally syndicated radio shows and on CNBC's On The Money and ABC's News Now. Lynn is a third-degree black belt in traditional Japanese karate, an active yoga practitioner, and an every-other-day vegetarian. She lives with her husband, son and big black cat in New York City.